The Blog‐magazine INGVterremoti (http://ingvterremoti.com) is the main communication channel of the EARTHQUAKE Department of the INGV, created to disseminate information on ongoing seismic activity and to report the results of the INGV studies and research. Today it represents the point of reference for information on seismicity in Italy and in the world, especially during strong earthquakes, seismic sequences and tsunamis. The high number of citations by other websites and social channels and by the main newspapers testifies to the high diffusion of the contents and their reliability and recognizability. The blog was born in the days of the May 2012 seismic sequence in the Po Valley with the aim of providing continuous and timely information especially during even long‐lasting seismic...